January 18, 2021

The impact of buying shopping local

Shop local Atlanta

Nothing beats bopping between vendors at your favorite farmers market on a crisp fall day with a cup of coffee in hand. The jubilation of your farmer greeting you by name as you pick out tomatoes, the calamity of puppies greeting by-passers and the feeling that you’re doing your civic duty by shopping local. Farmers markets feel good. Shopping locally feels food.  

According to the 2019 Small Business Saturday Consumer Insights Survey, 70% of U.S. consumers are aware of Small Business Saturday. Started 10+ years ago as an American Express sponsored event, Small Business Saturday has become a crucial day for local businesses, one in which they expect (and need) their neighbors to show up. In 2020, amidst a global pandemic, Small Business Saturday provide the much needed economic boost to the 75 percent of U.S. small business owners which reported a decrease in revenue, continue to navigate, retool and pivot from the effects of the coronavirus pandemic.

Small Business Saturday is sold as a day to celebrate and support small businesses and all they do for their communities. There are innumerable ways that small businesses give back. Local businesses contribute to a unique sense of place of a community that fosters community pride. They tend to give back more charitably than big box stores and create more local jobs. As well, local businesses, in ways chain businesses do not, increase the richness of the local economy. For every $100 spent at a locally owned business, $43 stays in the local economy. Reversely, only $13 of the $100 remains in the local economy when spent at non-locally owned businesses. These extra dollars circulating in the community are an investment in local job creation and preserving diverse and prosperous communities.


Exchanging money for a good or service is akin to voting for it. Every purchase you make is a vote cast. In the great state of Georgia, we are used to voting multiple times by now.  Vote for local business, not only on Small Business Saturday. 

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